EXECUTIVE SUMMARY
Results-oriented digital executive with over 15 years of experience scaling D2C, B2B, and omnichannel brands across the US and European markets. Proven track record of architecting high-impact digital transformations, including scaling monthly digital revenue by 8x for the SSC Coffee portfolio and growing La Colombe’s e-commerce from an early-stage initiative to a $3M+ channel.
Expert in leveraging the modern Shopify ecosystem, deploying advanced retention (LTV) strategies, and driving aggressive customer acquisition. Adept at turning complex supply chains and IT infrastructures into seamless, highly profitable customer experiences. Passionate about cross-border expansion, building structured growth engines, and leading high-performing cross-functional teams to turn ambitious brand visions into multi-million-dollar realities.